Customer case studyHow Cortex Beautyuses Hiding Elephantfor accurate product visuals
Our Art Department uses Hiding Elephant to develop product visuals for ecommerce and marketing. Accurate product representation is central to our process, from the original reference image through the final creative review.
Attributed to Cortex Beauty Art Department
Brand
Hair styling tools and hair care
Store
cortexbeauty.com, on Shopify
Team
The Art Department
Feature used
Workflows, on the canvas
About Cortex Beauty
The brandand the art department
What is Cortex Beauty, and where do you sell your products?
Cortex Beauty is a beauty brand offering hair styling tools and hair care products. Our range includes flat irons, curling tools, dryers, hot brushes, and multi stylers. We sell through our online store at cortexbeauty.com, which runs on Shopify. Our visuals help customers understand both the products and the styling results they are designed to achieve.
Clean product images from the range: styling brushes, a dryer, and a multi-styler set.
Our visuals help customers understand both the products and the styling results they are designed to achieve.
What's your role at Cortex Beauty?
Our Art Department develops visual content for Cortex Beauty’s ecommerce and marketing channels. Our work includes product imagery, lifestyle visuals, website banners, and campaign assets. We guide the creative direction and review the finished visuals to ensure they reflect the brand and accurately represent our products.
A product page on cortexbeauty.com.
Creative needs & challenges
Visuals they needevery week
What kinds of visuals does your team need regularly?
We regularly need clean product images, lifestyle and in use visuals, feature graphics, website banners, and content for social media and advertising. Some images need to show the details of a tool clearly, while others need to demonstrate how it is used or communicate a particular mood. The product needs to remain recognizable and accurate across all of these formats.
LifestyleThe product needs to remain recognizable and accurate across all of these formats.
In useHow did you create these visuals before Hiding Elephant?
We used a mix of photoshoots, stock photography, and image generation platforms, with final editing in Photoshop or other software. Photoshoots gave us control over the imagery, but planning, coordinating models, shooting, and retouching could take considerable time and budget. Stock images could also be difficult to match to a specific product or pose. With other image generation platforms, product accuracy was a recurring challenge, and we often needed additional retouching to correct details of the tool before using the image.
Creating with Hiding Elephant
From a realproduct reference
What made you choose Hiding Elephant?
Product accuracy was a major reason. We needed a way to explore creative ideas while keeping the actual tool faithful to the reference. Hiding Elephant has helped us get closer to that balance. It gives us more room to develop the setting, lighting, and composition without spending as much time correcting the product afterward.
It gives us more room to develop the setting, lighting, and composition without spending as much time correcting the product afterward.
The canvas, with a product reference connected through to the output.
How do you use Hiding Elephant's Workflows feature?
We use the canvas with connected blocks to organize the steps of creating an image. We start with a real product reference and a clear creative direction, including the setting, lighting, composition, and how the tool should appear. The connected blocks help us keep the process together as we develop and refine the visual.
We review the results against the original product image and refine them as needed. For visuals showing a model using a tool, we pay particular attention to scale, hand placement, and whether the interaction makes physical sense. Any final cleanup is completed in Photoshop or other editing software before publishing.
The same connected blocks, closer.
How Hiding Elephant helps
Brand Intelligencekeeps every scene on brand
Keep generations on brand with style, voice, assets, and real products built into the workspace.
Explore Brand Intelligence
Two compositions from one product reference.
What can you do with Hiding Elephant that was difficult to do before?
We can explore product visuals that would otherwise require arranging a photoshoot or finding a stock image with the right model, pose, and setting. We can also try different compositions and visual directions around the same product. Previously, building these scenes often involved adding the tool in Photoshop or correcting product details from another generation platform. Having a more accurate starting point makes those ideas easier to develop.
We can explore product visuals that would otherwise require arranging a photoshoot or finding a stock image with the right model, pose, and setting.
How do you use the visuals you create with Hiding Elephant?
We create product focused and lifestyle imagery for our online store and marketing content. This includes visuals for product pages, website banners, social media, and campaign assets. Depending on the purpose, an image may highlight a specific feature, show the tool in use, or present it in a setting that fits the brand. We review each image for product accuracy and make any final edits before publishing.
Product pages that pair a clean product frame with the tool in use.
The impact
More time forcreative direction
What results have you seen from using Hiding Elephant?
The biggest improvement has been reducing the work involved in creating visuals that accurately represent our products. Previously, a concept might require organizing a photoshoot, finding a stock image with the right model and pose, or adding the tool in Photoshop. Images generated on other platforms also often needed additional retouching to correct product details.
Hiding Elephant helps us reach a usable result more efficiently. We still review and refine the images, but we can spend more time on creative direction and less time correcting product inaccuracies. We have not measured the savings in hours or costs, so the clearest result for us is the improvement in the creative process.
We still review and refine the images, but we can spend more time on creative direction and less time correcting product inaccuracies.
How Hiding Elephant helps
Product Catalogkeeps the real product in every scene
Upload your products with SKUs, images, and descriptions. AI uses your actual products when generating visuals, with no more generic placeholders.
Explore Product Catalog
Wrap-up
Advice for anotherecommerce brand
What's the biggest benefit of Hiding Elephant for your team?
The biggest benefit is being able to develop creative product imagery with more control over how the actual tool is represented. That matters because even a beautiful image needs to show customers the product accurately.
For another ecommerce brand considering Hiding Elephant, our advice would be to start with clear product references and a specific creative direction. Review the details carefully and allow time for refinement. It is a useful part of the creative process, with the Art Department still guiding the concept and approving the final result.
Build the scenearound the real product.
Start with a clear product reference and a specific direction, then review the result before it goes live.